Match Group restructures exec team with focus on Asia

Tinder parent company Match Group, also the owner of a suite of dating apps including OkCupid, Meetic, Match, PlentyofFish and others, announced this morning plans to restructure its leadership team in order to better focus on the market opportunities for dating apps in Asia. Specifically, the company has appointed three new general managers in Asia to focus on areas like Japan, Taiwan, India, South Korea and other parts of Southeast Asia.

The company explains its decision has to do with the potential it sees for growth outside the U.S. and Europe, where there are more than 400 million singles, two-thirds who have not yet tried a dating app.

One of the new GMs is Tokyo-based Junya Ishibashi, who has been CEO of Match Group’s Eureka business in Japan. He now becomes the general manager of Match Group for Japan and Taiwan.

Taru Kapoor, who’s based in Delhi, will be GM of Match Group India. And Seoul-based Lyla Seo, who previously served as regional director of East Asia for Tinder, is now GM of Match Group for South Korea and Southeast Asia.

Meanwhile, Alexandre Lubot, who has served as both CEO of Meetic and CEO of Match Group EMEA & APAC since 2016, will remain CEO of Match Group EMEA & APAC. He will oversee the brands across Europe, the Middle East and Asia, with the three general managers reporting directly to him.

Meetic, which is Match Group’s European dating app, will now be overseen by Matthieu Jacquier, who has worked as a CPO with the company for a year. Alongside Jacquier, Elisabeth Peyraube will now take on a new role of COO & CFO of Match Group EMEA & APAC.

While Match Group plans for growth across Asia, India has been of particular importance, especially as rival dating app Bumble entered the country last year, where it tapped actress, celebrity and Bumble investor Priyanka Chopra to advise its expansion.

Tinder has also tried to cater to its Indian users with the more recent launches of expanded gender options in its app, and the Bumble-like “My Move” feature, which allows the women to chat first.

However, Tinder’s strategy in India needs to differ from here in the U.S. where it’s now promoting the young, carefree and often less relationship-focused “single lifestyle.” In India (as well as in China and other markets), dating apps today still face challenges due to cultural norms. That’s led to an unbalanced ratio between men and women using the apps in India, a report from The Wall Street Journal found. And when women join, they’re overwhelmed by the attention they receive, as a result.

These issues will require Tinder to adapt everything from its marketing and advertising messages to even its product features in order to better cater to its Indian users. And it requires someone who fully understands the market to lead.

“Taru was originally hired to grow Tinder in India, but a little more than a year ago we increased her responsibilities to oversee the growth of other Match Group products in the country,” said Mandy Ginsberg, Match Group CEO, in a statement about the leadership restructuring. “During that time Tinder has become a big brand in India, but Taru also has meaningfully grown OkCupid’s user base in India over the last six months due to her keen understanding of the market and culture. Her success is a template for how we can approach these emerging Asian markets, particularly when we have stellar talent on the ground that understands the cultural, regulatory and market dynamics at play,” she added.

In Korea, Match Group credits Seo with executing Tinder’s first-ever TV ad campaign, which helped increase downloads in Korea 2.5x from 2016 to 2018.

The company also says Ishibashi more than doubled Pairs’ revenue in Japan since its acquisition in 2015.

Both executives will oversee other Match Group brands in their respective markets as part of their new responsibilities.

Match Group has been growing its footprint in the Asian market for some time. On its Q4 2018 earnings call in February, the company noted it already had teams in around half a dozen key countries throughout Asia focused on its marketing programs and developing the cultural insight it needed to succeed in those regions.

Ginsberg now says she would like to see a quarter of Match Group’s revenue coming from Asia within five years.

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Mapping state-by-state tech trends: Most popular dating apps

Image: pcmag

PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

We like maps here at PCMag. We recently surveyed 2,033 US consumers across the country on a variety of tech topics, and we gathered additional demographic data, including the respondents’ home states. First we told you which states prefer Android or iOS, then we mapped preferred gaming platforms. This week, we’re looking at the most popular dating apps in each state.

The dating-app landscape is crowded with options: Tinder, Bumble, OKCupid, Match, Plenty of Fish, and Zoosk, as well as other lesser-known services, such as Coffee Meets Bagel and Hinge. Tinder was the top dating app in the US, at 17 percent. It was followed by Match, at 15 percent. Bumble and Plenty of Fish each garnered 8 percent, and OKCupid and Zoosk earned 5 percent apiece. Eight percent chose “Other.” And 34 percent of respondents said they don’t use dating apps.

On a state-by-state basis, Tinder won in 27 states, followed by Match with 17 states. Bumble won two states, Missouri and Oregon; and Plenty of Fish won Maine and Utah. The two remaining apps won one state each: OKCupid in West Virginia and Zoosk in New Mexico.

The results are also interesting when broken down across demographic lines: 32 percent of Tinder users were ages 18 to 24, and 38 percent of that age group prefers Tinder above the rest. This is the only age group where the percentage of respondents preferring any one dating app eclipses those who answered “none.” Although dating apps have become part of our culture, plenty of people are already in relationships, and others simply prefer dating the old-fashioned way.

Plenty of Fish skewed a bit older, with 32 percent of users who prefer POF between the ages of 25 and 34. Looking at wider age ranges, respondents ages 18 to 44 generally prefer Tinder, and those ages 45 to 65-plus are more apt to look for love on Match.

Bumble is only app of the bunch that requires women to send the first message after a match. For whatever reason, 58 percent of respondents who preferred Bumble are men. Conversely, 58 percent of those who prefer the more data-driven and compatibility-focused OKCupid are women.

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7 of the most popular online dating sites in 2019

Knowing which dating site best suits your needs can be a minefield. 

SEE ALSO: The most popular dating sites in the UK, just in time for cuffing season

Dating is a competitive market. So to make the process easier for you, we’ve tracked down seven of the most popular dating sites, including those that are easy to use, those that have good customer service, and more.  


Recommends matches for you based on an algorithm • Let’s you know who has been looking at your profile

Expensive • Personality test has a few flaws

The Bottom Line

For those who consider themselves ‘elite’ and are looking for a serious, long-term relationship with someone from the same ilk.

1. Elite Singles

For those who consider themselves ‘elite’ and are looking for a serious, long-term relationship with someone from the same ilk.

The theme of Elite Singles is pretty self-explanatory, with the target demographic being successful, educated professionals (82% of members hold a degree), who boast deep pockets and are searching for a serious, long-term relationship with someone of the same ilk. Although you can sign up via the Elite Singles mobile app, we recommend that you sign up through a desktop to get more of a personalised experience, such as pop-ups explaining how best to use the site and tips on how to start a conversation with your matches. You’re also able to see your full personality profile on a desktop, a feature that is lacking in the app. Unlike most dating sites, Elite Singles asks you to fill out an extensive personality questionnaire (I’m talking 45-minutes-extensive) in order to match you to the most appropriate users. Observing the answers you give to the questionnaire, the site then uses this data to show you quality, data-driven matches.   

Easy to use • Large database of people • Prioritises discretion • Great value for price

Ethical concerns • No matching algorithms • Security breach in the past

The Bottom Line

The most well known adultery dating site which mainly attracts individuals looking for speedy, secretive hook-ups.

2. Ashley Madison

The most well known adultery dating site which mainly attracts individuals looking for speedy, secretive hook-ups.

55 million users have joined the infidelity website Ashley Madison since 2002, making it one of the world’s leading married-dating websites. The user base is generally married people looking to have an affair but that’s not to say that there isn’t single people on there too. Signing up is easy and only takes a few minutes. Post signing-up, members have the ability to search and bookmark profiles. What’s unique about Ashley Madison is that users have a feedback rating on their profile from other users they have interacted with.  

Great value for price • One of the most reputable dating sites • Large database of users • Easy to use interface with an array of features

No advanced matching algorithm • Not all extras come with a paid membership

The Bottom Line

Adult Friend Finder has continually been one of the most popular dating sites since its existence because it successfully fulfills every kind of need.

3. Adult Friend Finder

Adult Friend Finder has continually been one of the most popular dating sites since its existence because it successfully fulfills every kind of need.

Adult Friend Finder has been around for over 20 years and attracts a huge user base. It is consistently growing in popularity even though new dating websites are launching every month. Members are typically single people looking for casual hookups, and also those who are already in relationships, whether it is open or committed. The site operates on a points system, making it feel like a ‘game’. Points enable you to ‘tip’ other members for their updates, images, videos or you can use them to watch videos and gain access to other areas of the site. 

Admins continuously working to provide a better experience • Advanced matching algorithm • Large database • Reputable

The Bottom Line

Match.com is at the forefront of the online dating industry that has a dedicated team who work around the clock to provide a better user-experience.

4. Match.com

Match.com is at the forefront of the online dating industry that has a dedicated team who work around the clock to provide a better user-experience.

Match.com is one of the most recognizable names in the online dating industry. It’s been around for 23 years and claims to be committed to finding a serious relationship for you. It consistently and actively listens to feedback to improve and optimize the user experience. Unlike other sites which bombard you with lengthy questionnaires and notifications, Match has a unique algorithm which takes into account what exactly you want. It also monitors your on-site habits, and then presents potential partners to the user based on this information. For example, if you put brunette as your preferred hair colour but then you begin to look at blondes, Match’s algorithm will pick this up and begin to add more blondes in your searches.  

Most advanced matching algorithm in the dating industry • Users can customise the interface • Caters to individuals who are detail-orientated

Advanced matching algorithm sometimes returns too few results • Expensive

The Bottom Line

eHarmony’s advanced matching algorith is unlike anything we’ve seen, with claims that the Compatibility Matching System results into more marriages than any other dating website.

5. eHarmony

eHarmony’s advanced matching algorith is unlike anything we’ve seen, with claims that the Compatibility Matching System results into more marriages than any other dating website.

With over 15 years of experience in online dating, eHarmony‘s unique selling point is perhaps their advanced matching algorithm. The site claims to lead to more marriages than other dating sites using its Compatibility Matching System. Registration is lengthy as it requires you to fill in an in-depth questionnaire, although this enables the site to get to know what exactly you’re looking for in order to begin sending you suggestions straight away.  

Gigantic user-base • Easy registration • Hotness voting system • Loads of matches

Free version isn’t great and blocks the majority of features • No matching algorithm • Quality of matches

The Bottom Line

XMatch has an enormous user-base which caters to individuals looking for sexual encounters of every kind.

6. XMatch

XMatch has an enormous user-base which caters to individuals looking for sexual encounters of every kind.

With over 75 million members, the sex-focused site XMatch adheres to your short-term needs, whether you’re looking for a no-strings attached one-night-stand or someone who shares a unique sex fetish. Registration is extremely easy and allows members to plunge into their sexual fantasies. Unfortunately, when you note down details (like gender, age, location) XMatch doesn’t really take this into account. While this means you’ll match more users, compatibility suffers. However, users have a compatibility score, so you’ll get some indication of how well you and another member match. 

Profiles have two 2000 word-essays: one about yourself and one about what you’re looking for in someone else

Extremely expensive • Basic initial questionnaire (which is almost pointless)

The Bottom Line

Guardian Soulmates is an upcoming dating site based in the UK dominated by Guardian readers.

7. Guardian Soulmates

Guardian Soulmates is an upcoming dating site based in the UK dominated by Guardian readers.

Guardian Soulmates is a UK-based dating site ever-growing in popularity since it was created, and is naturally dominated by Guardian readers. If you’re a Guardian reader yourself, you can bet that you’ll find someone on the same wavelength as you on this dating site. The questionnaire you’re prompted with when you first sign up is basic and doesn’t determine who you’ll match. The attraction comes when users see your profile, where you will have to fill in a 2000-word essay about yourself, and then another 2000-word essay about what you’re looking for in potential partners. 

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Tinder just made it harder to know why you're seeing awful profiles

NOPE.
NOPE.
Image: VICKY LETA / MASHABLE

The more getting rejected changes, the more getting rejected stays the same. 

Tinder announced in a March 15 blog post that it had stopped showing users potential matches based on the frequency with which people swiped left or right on their respective accounts. Now, using lots of words to explain very little, the company says it just does something even more nebulous and undefined — but you’d better believe that people running for the hills from your terrible profile still affects which potential matches you’re shown. 

“Our current system adjusts the potential matches you see each and every time your profile is Liked or Noped,” explains the blog post, “and any changes to the order of your potential matches are reflected within 24 hours or so.”

In other words, the profiles you are shown now change based on how others interact with your profile. Confused? Good. It appears that’s the way Tinder wants it, because what this means exactly is unclear. 

We reached out to Tinder for clarification, but did not receive a response as of press time. One thing is certain, however: The Tinder algorithm black box just got even more opaque. 

Notably, this amorphous potential explanation as to why your dating-app life is a failure differs in some ways from the past explanation of why it was also a failure. According to Tinder, back in the day the algorithm attempted to show potential matches based — at least in part — on some kind of desirability score

“[This] part of our algorithm compared Likes and Nopes, and was utilized to show you potential matches who may be a fit for you, based on similarities in the way others would engage with profiles,” the company wrote. “Based on those profile ratings you received, there was a ‘score’ — in the sense that it was represented with a numeric value in our systems so that it could factor into the other facets in our algorithm.”

The Elo score, as it was called, is no more. When did Tinder stop using it? The company doesn’t say! What exactly has it been replaced with? Tinder isn’t clear!

It seems the people at Tinder decided to partially explain their old profile-matching secret sauce so as to avoid talking about the new one. Fun, right?

But hey, don’t worry, you still have a semi-believable algorithmic excuse for why your potential matches all suck — even if no one except Tinder knows why exactly that’s the case. 

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Swiping sucks, so here are 5 dating sites for guys to find love in the UK

Online dating doesn’t have to be completely terrible and these sites prove it.

Best for focused online dating


Founded in the year 2000, eharmony is the direct rival of Match. Although they have similar features, eharmony is a more focused experience.

Best for relationships


One of the leading names in online dating with millions upon millions of users in 25 countries in more than eight languages.

Dating can be tough. Sometimes you want to make the first move, but you don’t want to appear over eager. But if you play it too cool, you risk getting ignored all together. The proposition can be frustrating and intimidating, especially if you don’t know what’s out there or where to start.

Online dating is great but with all of the options out there, it can sometimes feel like too much choice. Throw in busy lives and daily responsibilities, and the thought of combing through countless profiles sounds like the last thing you want to do. We get it, we really do. 

After going through many, many dating sites and apps, we’ve narrowed down the best options for single men looking for something casual or a long-term relationship. So even if it doesn’t sound like something you want to be doing, you can rest assured that these sites offer the best potential for finding a great match.

We looked at a number of factors that make a dating app worth using, including visibility, popularity with singles, ease of use, lifestyle, and success rate with matches to find the ones that matter to single men the most. Whether you’re looking for a casual fling or a committed relationship, we have a dating site for you and the matches you want. 

Here are the four best dating sites and apps for single men looking for love:


Privacy and verification are top notch • Very comprehensive files • Serious relationships welcome

Long and tedious questionnaire • No search • The site is very limited without premium account

The Bottom Line

This dating site is considered one of the best for working professionals with busy careers, but who also want deep and long-lasting relationships

1. Elite Singles

Aimed at successful working professionals looking for other successful singles.

  • Free version:
    Yes
  • 3-months:
    £44.70/month
  • 6-months:
    £34.70/month
  • 12-months:
    £24.65/month
For men who have busy lives and busy careers, Elite Singles is a great options. This dating site is aimed directly at successful professionals looking for other successful singles who are not often found on traditional dating sites like OkCupid and Zoosk. Elite Singles also has a high success rate based on its ‘intelligent matching‘ and high quality users.
How it works: Filling out the Elite Singles questionnaire is a long and lengthy undertaking. It roughly takes about 45 minutes to an hour to complete, so the dating site is for men who are serious about finding a partner. This means the men and women who are on Elite Singles are generally in their mid-30s to late-50s. 
What’s unique: While there is no search option, Elite Singles offers user features that filter matches based on their preferences, such as height, religion, distance, and so on. 
The dating site also offers users three to seven matches a day, along with a useful ‘Have you Met’ feature that shows you potential matches who fall slightly outside of your preferences, so you don’t miss out on others you might not have considered. 
It seems restrictive, but Elite Singles is so confident with their intelligent matching system that they do all the hard work for you. After all, your career is busy enough as it is, so you probably don’t have time to endlessly swipe through profiles. Leave it up to Elite Singles and let them do the heavy lifting for you.
Sign up for Elite Singles here (mobile version here).

Millions of users • LGBTQ friendly • Sex positive attitude

Bad design • Expensive • It looks like an ad for porn (NSFW)

The Bottom Line

If you can get through the amount of fake profiles, it’s one of the best dating sites if you’re looking for something casual with like-minded individuals

2. AdultFriendFinder

Just looking for something casual? AdultFriendFinder is where you want to be.

  • Free Version:
    Yes
  • 1-month of GOLD:
    £23.25/month
  • 3-months of GOLD:
    £15.50/month
  • 12-months of GOLD:
    £11.50/month
To put it bluntly, AdultFriendFinder is a dating site for men who are looking for something casual. Also known as the “world’s largest sex and swinger community,” the site doesn’t hide that fact with euphemisms.
With more than 25 million men and women using the site monthly, AdultFriendFinder is the premiere hookup site on the internet. In addition, the dating site has also received numerous awards from the porn industry. If it’s some quick action you’re looking for, or if you’re just looking to connect online with people in the same mindset as you, AdultFriendFinder is the place to be.
How it works: After filling out a questionnaire — which is surprisingly in-depth and includes info about gender, sexual orientations, relationship status, and who you’re looking to meet — men are then taken to the main page where they can search for like-minded people who are also looking for sexual relationships or just casual sex.
What’s unique: It’s one of the first dating sites that’s explicitly about hooking up. AdultFriendFinder has a very broad user base from every walk of life, so no matter what your kinks might be, there’s a very good chance you’ll find someone on the dating site who shares the same taste. 
However, the site also has its fair share of fake users, which might make it very difficult to find someone to fool around with. But if you can weed through the fakes, you should be satisfied. If you’re strictly looking to get laid or experience no-strings-attached sex, then AdultFriendFinder is a must.
Sign up for AdultFriendFinder here.

Match users are serious about finding a real relationship • It’s the first online dating site

The verification waiting period is annoying • Long questionnaire is tedious • It’s expensive when there are cheaper alternatives out there

The Bottom Line

If you’re serious about finding a long-term relationship and you have the disposable income, then Match is the gold standard for online dating and meeting new people

3. Match

One of the leading names in online dating with millions upon millions of users in 25 countries in more than eight languages.

  • Free Version:
    Yes
  • 3-months:
    £18.50/month
  • 6-months:
    £16.20/month
  • 12-months:
    £15.45/month
If you’re a single man and you’re continuously striking out on Tinder, then maybe you should consider levelling up to the gold standard in online dating.
Since 1995, Match has been one of the leading names in online dating, with millions upon millions of users in 25 countries speaking more than eight languages. It’s designed for older men and women who are looking for serious relationships instead of something casual or random hookups. The dating site is also responsible for thousands of lifelong matches and marriages over the last 20 years or so.
How it works: Since Match was one of the first in the online dating market, it works pretty similarly to most others that came after it, like eharmony and OkCupid. You complete a pretty extensive questionnaire about your personality and what you’re looking for in an ideal match.
Afterwards, Match has a 24-hour waiting period for verification before you can start using the service. This is so the dating site isn’t bombarded with fake profiles. But once you’re in you can message, favorite, wink, and talk with other users until you match and start going on dates in the real world.
What’s unique: Most men on Match know what kind of relationship they want, so users are generally more serious about something long-term than users on Tinder or AdultFriendFinder. 
Since it’s a premium site, there shouldn’t be any fake profiles that might discourage you from this whole online dating business. Match has to approve all new users before using the dating site. After verification, you can use it for free during a seven-day trial period. After that, you can decide to continue for a monthly or yearly fee.
Find your best match and sign up for Match here.

Free version • Great options if you prefer to chat • Social interaction is encouraged

You can’t actually connect with matches without paying first

The Bottom Line

Members are encouraged to be active on the social forums, which could lead to something more serious, if your chat is good enough

4. GayFriendFinder

The best option for single gay men looking to meet other like-minded men.

  • Free version:
    Yes
  • One month:
    £27.06/month
  • Three months:
    £10.84/month
  • One year:
    £6.18/month
GayFriendFinder is a great option if you are looking for something casual, something serious, or just the opportunity to have a conversation with other gay men. So pretty much everything is covered with GayFriendFinder.
How it works: Once you’ve made it through the sign-up process, you can browse the profiles from all around the globe. You can still create hot-lists and send ice-breakers to guys that take your fancy if you are a standard member, but you’ll need to upgrade to initiate contact via email or chat.
GayFriendFinder will encourage you to upload photos to make your profile more attractive but you are under no obligation to do so, which is nice if you aren’t completely comfortable with having your photo shared around the site.
There’s a free version which is great, but most communication as well as viewing full profiles requires a paid membership, so you can’t really progress things with anyone until you pay up, but that seems like a fair deal.
What’s unique: The main reason this site makes this list is the fantastic social features that help you get to know your potential connection before you opt in or out of meeting them. This site is all about the social interaction, and the chat and forum features help members to interact much more than a lot of the competition.

Users are serious about finding a relationship • More focused experience in online dating

It’s expensive • No search features • Filling out a profile could take as long as an hour-and-a-half

The Bottom Line

If you’re serious about finding someone to love, this is a very good, albeit expensive, way to meet someone special

5. eHarmony

Founded in the year 2000, eharmony is the direct rival of Match. Although they have similar features, eharmony is a more focused experience.

  • Free version:
    Yes
  • 3-months:
    £42.45/month
  • 6-months:
    £28.55/month
  • 12-months:
    £14.65/month
Founded in 2000, eharmony is the direct rival of Match. Although they have similar features, eharmony is a more focused experience. In addition, this dating site is considered one of the best sites for men who are looking to get married. So if you’re a man who wants to commit to a great partner, then you should consider eharmony to find your special someone.
How it works: eharmony’s sign-up process is more in depth and time consuming to get through than the questionnaire on Match. The questions asked during sign-up are designed to weed out ‘players’ and ‘serial daters’ because eharmony is interested in matching men with compatible partners for long-term relationships. 
So if you get frustrated during the sign-up process, just remember that you’re looking for a life partner and not just a random fling. But once it’s complete, the dating site has a better idea of who you are and who is your ideal match. 
In addition, users on eharmony are a bit older than the ones you’d find on Tinder because it’s a premium site. In other words, if you’re paying to use a dating site, then you’re super serious about meeting your soulmate.
What’s unique:  The dating platform uses their own scientific method called ‘29 Dimensions of Compatibility.’ Its sole purpose is to find you the best possible matches that are more suitable to you, as it tries to ‘match couples based on features of compatibility found in thousands of successful relationships.’
Sign up for eharmony here.

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