Uber Freight is expanding into Europe

Uber Freight, the newly spun out Uber business unit that helps truck drivers connect with shipping companies, is kicking off its global expansion plans. The company said Wednesday it is launching the app in Europe, starting with the Netherlands.

Local carriers and drivers will be able to book and move their first loads with Uber Freight in the next few weeks, CEO Lior Ron wrote in a blog posted Wednesday. Uber Freight plans to expand to more European countries this year.

The EU and U.S. freight markets have problematic similarities. They’re both huge — the EU truckload market is a $400 billion marketplace and third after China and the U.S. — and inefficient.

“The European trucking market is experiencing a severe shortage of drivers, and of the time drivers are on the road, 21 percent of total kilometers travelled are empty,” Ron wrote. “Inefficiency of this scale results in shippers struggling to find available drivers to move their goods. Additionally, small- to medium-sized carriers in the EU make up more than 85% of the total carrier pool, and just like in other international freight markets, they experience the most difficulty connecting with larger shippers.”

Ron argues that the Uber Freight app has the ability to address these pain points in the U.S., Europe and elsewhere.

Uber Freight has been scaling up its business since launching in May 2017, growing from limited regional operations in Texas to the rest of the continental U.S. The company has offices in San Francisco and Chicago. Uber Freight has launched a series of programs and features since March 2018, including “fleet mode” and Uber Freight Plus, which gives app users access to discounts on services such as fuel, tires and phone plans.

In August, Uber announced that it would make Uber Freight a separate unit and more than double its investment into the business. Since then, the company has redesigned the app, adding new navigation features that make searching for and filtering loads easier to customize and more intuitive as well as other features, including an updated map view and a search bar across the top of the screen.

It’s also made some key hires, one of which intimated the company’s global ambitions. The company hired Andrew Smith, one of Box’s early employees, to head up global sales at Uber Freight, and Bar Ifrach, formerly of Airbnb, to lead its marketplace team, TechCrunch learned last month.

The company has made headway breaking into the U.S. market. The app has been downloaded more than 328,000 times and 12 percent of 350,000 U.S. owner operators have completed the Uber Freight onboarding process, which means they’ve booked or are ready to book a load, the company says. 

Uber Freight had about 30,000 active users last quarter.

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Google Will Prompt European Android Users to Select Preferred Default Browser

european union google chrome browser antitrust

Google announced some major changes for its Android mobile operating system in October after the European Commission hit the company with a record $5 billion antitrust fine for pre-installing its own apps and services on third-party Android phones.

The European Commission accused Google of forcing Android phone manufacturers to “illegally” tie its proprietary apps and services—specifically, Chrome and Google Search as the default browsers—to Android, unfairly blocking competitors from reaching consumers.

This rule led Google to change the way it licenses the Google mobile application suite to Android smartphone makers. Now, Google is further making some changes related to browser and search engine choice.

In a blog post published Tuesday, Google announced that the company would prompt Android phone owners in Europe (new and existing ones) in the coming months to choose from a variety of web browsers and search engines for their devices as their default apps.

“Now we will also do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones,” the company says.

“This will involve asking users of existing and new Android devices in Europe which browser and search apps they would like to use.”

Although Google did not specify, the prompt will likely appear during the phone setup phase.

The move comes a few months after Google revealed its new paid licensing agreements for Google apps on third-party Android smartphones.

The new licensing scheme applied only to Android devices in the European Economic Area (comprises the 28 EU countries along with Iceland, Liechtenstein, and Norway) and required phone makers to obtain separate, paid licenses if they want to include:

  • Play Store, Maps, Gmail, and YouTube without Chrome, and Search
  • Everything, including Chrome, and Search

This change allowed smartphone makers in Europe to install any app they want to serve as alternatives to Google apps without being forced to bundle Google Search and Chrome.

Google also said Android users have always been free to download any browser and search engine apps they want, “irrespective of what came pre-installed on the phone,” noting that “a typical Android phone user will usually install around 50 additional apps on their phone.”

The company has likely come up with these latest changes to show the European Union its “continued commitment to operating in an open and principled way.”

Not just for Google’s mobile operating system, but the European Union also fined Google $2.7 billion in June 2017 over abusing the way it prioritizes its own shopping results at the top of its search results at the expense of its rival products.

In the latest blog post, the tech giant also announced some changes to Google Shopping, which includes providing “direct links to comparison shopping sites, alongside specific product offers from merchants.”

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Ahead of third antitrust ruling, Google announces fresh tweaks to Android in Europe

Google is widely expected to be handed a third antitrust fine in Europe this week, with reports suggesting the European Commission’s decision in its long-running investigation of AdSense could land later today.

Right on cue the search giant has PRed another Android product tweak — which it bills as “supporting choice and competition in Europe”.

In the coming months Google says it will start prompting users of existing and new Android devices in Europe to ask which browser and search apps they would like to use.

This follows licensing changes for Android in Europe which Google announced last fall, following the Commission’s $5BN antitrust fine for anti-competitive behavior related to how it operates the dominant smartphone OS.

tl;dr competition regulation can shift policy and product.

Albeit, the devil will be in the detail of Google’s self-imposed ‘remedy’ for Android browser and search apps.

Which means how exactly the user is prompted will be key — given tech giants are well-versed in the manipulative arts of dark pattern design, enabling them to create ‘consent’ flows that deliver their desired outcome.

A ‘choice’ designed in such a way — based on wording, button/text size and color, timing of prompt and so on — to promote Google’s preferred browser and search app choice by subtly encouraging Android users to stick with its default apps may not actually end up being much of a ‘choice’.

According to Reuters the prompt will surface to Android users via the Play Store. (Though the version of Google’s blog post we read did not include that detail.)

Using the Play Store for the prompt would require an Android device to have Google’s app store pre-loaded — and licensing tweaks made to the OS in Europe last year were supposedly intended to enable OEMs to choose to unbundle Google apps from Android forks. Ergo making only the Play Store the route for enabling choice would be rather contradictory. (As well as spotlighting Google’s continued grip on Android.)

Add to that Google has the advantage of massive brand dominance here, thanks to its kingpin position in search, browsers and smartphone platforms.

So again the consumer decision is weighted in its favor. Or, to put it another way: ‘This is Google; it can afford to offer a ‘choice’.’

In its blog post getting out ahead of the Commission’s looming AdSense ruling, Google’s SVP of global affairs, Kent Walker, writes that the company has been “listening carefully to the feedback we’re getting” vis-a-vis competition.

Though the search giant is actually appealing both antitrust decisions. (The other being a $2.7BN fine it got slapped with two years ago for promoting its own shopping comparison service and demoting rivals’.)

“After the Commission’s July 2018 decision, we changed the licensing model for the Google apps we build for use on Android phones, creating new, separate licenses for Google Play, the Google Chrome browser, and for Google Search,” Walker continues. “In doing so, we maintained the freedom for phone makers to install any alternative app alongside a Google app.”

Other opinions are available on those changes too.

Such as French pro-privacy Google search rival Qwant, which last year told us how those licensing changes still make it essentially impossible for smartphone makers to profit off of devices that don’t bake in Google apps by default. (More recently Qwant’s founder condensed the situation to “it’s a joke“.)

Qwant and another European startup Jolla, which leads development of an Android alternative smartphone platform called Sailfish — and is also a competition complainant against Google in Europe — want regulators to step in and do more.

The Commission has said it is closely monitoring changes made by Google to determine whether or not the company has complied with its orders to stop anti-competitive behavior.

So the jury is still out on whether any of its tweaks sum to compliance. (Google says so but that’s as you’d expect — and certainly doesn’t mean the Commission will agree.)

In its Android decision last summer the Commission judged that Google’s practices harmed competition and “further innovation” in the wider mobile space, i.e. beyond Internet search — because it prevented other mobile browsers from competing effectively with its pre-installed Chrome browser.

So browser choice is a key component here. And ‘effective competition’ is the bar Google’s homebrew ‘remedies’ will have to meet.

Still, the company will be hoping its latest Android tweaks steer off further Commission antitrust action. Or at least generate more fuzz and fuel for its long-game legal appeal.

Current EU competition commissioner, Margrethe Vestager, has flagged for years that the division is also fielding complaints about other Google products, including travel search, image search and maps. Which suggests Google could face fresh antitrust investigations in future, even as the last of the first batch is about to wrap up.

The FT reports that Android users in the European economic area last week started seeing links to rival websites appearing above Google’s answer box for searches for products, jobs or businesses — with the rival links appearing above paid results links to Google’s own services.

The newspaper points out that tweak is similar to a change promoted by Google in 2013, when it was trying to resolve EU antitrust concerns under the prior commissioner, Joaquín Almunia.

However rivals at the time complained the tweak was insufficient. The Commission subsequently agreed — and under Vestager’s tenure went on to hit Google with antitrust fines.

Walker doesn’t mention these any of additional antitrust complaints swirling around Google’s business in Europe, choosing to focus on highlighting changes it’s made in response to the two extant Commission antitrust rulings.

“After the Commission’s July 2018 decision, we changed the licensing model for the Google apps we build for use on Android phones, creating new, separate licenses for Google Play, the Google Chrome browser, and for Google Search. In doing so, we maintained the freedom for phone makers to install any alternative app alongside a Google app,” he writes.

Nor does he make mention of a recent change Google quietly made to the lists of default search engine choices in its Chrome browser — which expanded the “choice” he claims the company offers by surfacing more rivals. (The biggest beneficiary of that tweak is privacy search rival DuckDuckGo, which suddenly got added to the Chrome search engine lists in around 60 markets. Qwant also got added as a default choice in France.)

Talking about Android specifically Walker instead takes a subtle indirect swipe at iOS maker Apple — which now finds itself the target of competition complaints in Europe, via music streaming rival Spotify, and is potentially facing a Commission probe of its own (albeit, iOS’ marketshare in Europe is tiny vs Android). So top deflecting Google.

“On Android phones, you’ve always been able to install any search engine or browser you want, irrespective of what came pre-installed on the phone when you bought it. In fact, a typical Android phone user will usually install around 50 additional apps on their phone,” Walker writes, drawing attention to the fact that Apple does not offer iOS users as much of a literal choice as Google does.

“Now we’ll also do more to ensure that Android phone owners know about the wide choice of browsers and search engines available to download to their phones,” he adds, saying: “This will involve asking users of existing and new Android devices in Europe which browser and search apps they would like to use.”

We’ve reached out to Commission for comment, and to Google with questions about the design of its incoming browser and search app prompts for Android users in Europe and will update this report with any response.

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Google will ask European Android users what browser they want to use


SIPA USA/PA Images

After the European Commission slapped Google with a $5 billion fine for antitrust violations, the tech giant has been trying to keep its practices in check. Its latest move? To ensure that European users know they can install and use browsers and search engines other than Chrome and Google. The tech giant will start asking both current and new users in the region their preferred browser and search applications. While Android users can download almost any app they want, the company is likely doing this to show the EU its “continued commitment to operating in an open and principled way.” Perhaps in an effort to avoid any more fines in the future.

In addition to this latest move, Google also created separate licenses for Google Play, Chrome and Search after the commission revealed its decision. That allowed phonemakers to install any app they want to serve as alternatives to Google’s own applications, thereby serving as a direct response to the EU’s charge.

Google incurred the massive fine due a complaint the EU Commission filed against the company in 2016 for forcing mobile carriers to install Chrome, Google Search and its other apps as the default or as exclusive options. The Commission argued that the practice locked out competitors from the market and created something akin to monopoly for the massive corporation.

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EU gov’t and public health sites are lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet.

The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently European Internet users are tracked when accessing national health service webpages to look for publicly funded information about sensitive concerns.

The study also found that most EU government websites have commercial trackers embedded on them, with 89 per cent of official government websites found to contain third party ad tracking technology.

The research was carried out by Cookiebot using its own cookie scanning technology to examine trackers on public sector websites, scanning 184,683 pages on all 28 EU main government websites.

Only the Spanish, German and the Dutch websites were found not to contain any commercial trackers.

The highest number of tracking companies were present on the websites of the French (52), Latvian (27), Belgian (19) and Greek (18) governments.

The researchers also ran a sub-set of 15 health-related queries across six EU countries (UK, Ireland, Spain, France, Italy and Germany) to identify relevant landing pages hosted on the websites of the corresponding national health service — going on to count and identify tracking domains operating on the landing pages.

Overall, they found a majority (52 per cent) of landing pages on the national health services of the six EU countries contained third party trackers.

Broken down by market, the Irish health service ranked worst — with 73 per cent of landing pages containing trackers.

While the UK, Spain, France and Italy had trackers on 60 per cent, 53 per cent, 47 per cent and 47 per cent of landing pages, respectively.

Germany ranked lowest of the six, yet they still found a third of the health service landing pages contained trackers.

Searches on publicly funded health service sites being compromised by the presence of adtech suggests highly sensitive inferences could be being made about web users by the commercial companies behind the trackers.

Cookiebot found a very long list of companies involved — flagging for example how 63 companies were monitoring a single German webpage about maternity leave; and 21 different companies were monitoring a single French webpage about abortion.

Vulnerable citizens who seek official health advice are shown to be suffering sensitive personal data leakage,” it writes in the report. “Their behaviour on these sites can be used to infer sensitive facts about their health condition and life situation. This data will be processed and often resold by the ad tech industry, and is likely to be used to target ads, and potentially affect economic outcomes, such as insurance risk scores.”

“These citizens have no clear way to prevent this leakage, understand where their data is sent, or to correct or delete the data,” it warns. 

It’s worth noting that Cookiebot and its parent company Cybot’s core business is related to selling EU data protection compliance services. So it’s not without its own commercial interests here. Though there’s no doubting the underlying adtech sprawl the report flags.

Where there’s some fuzziness is around exactly what these trackers are doing, as some could be used for benign site functions like website analytics.

Albeit, if/when the owner of the freebie analytics services in question is also adtech giant Google that still may not feel reassuring, from a privacy point of view.

100+ firms tracking EU public sector site users

Across both government and health service websites, Cookiebot says it identified a total of 112 companies using trackers that send data to a total of 131 third party tracking domains.

It also found 10 companies which actively masked their identity — with no website hosted at their tracking domains, and domain ownership (WHOIS) records hidden by domain privacy services, meaning they could not be identified. That’s obviously of concern. 

Here’s the table of identified tracking companies — which, disclosure alert, includes AOL and Yahoo which are owned by TechCrunch’s parent company, Verizon.

Adtech giants Google and Facebook are also among adtech companies tracking users across government and health service websites, along with a few other well known tech names — such as Oracle, Microsoft and Twitter.

Cookiebot’s study names Google “the kingpin of tracking” — finding the company performed more than twice as much tracking as any other, seemingly as a result of Google owning several of the most dominant ad tracking domains.

Google-owned YouTube.com, DoubleClick.net and Google.com were the top three tracking domains IDed by the study. 

“Through the combination of these domains, Google tracks website visits to 82% of the EU’s main government websites,” Cookiebot writes. “On each of the 22 main government websites on which YouTube videos have been installed, YouTube has automatically loaded a tracker from DoubleClick .net (Google’s primary ad serving domain). Using DoubleClick.net and Google.com, Google tracks visits to 43% of the scanned health service landing pages.”

 

Given its control of many of the Internet’s top platforms (Google Analytics, Maps, YouTube, etc.), it is no surprise that Google has greater success at gaining tracking access to more webpages than anyone else,” it continues. “It is of special concern that Google is capable of cross-referencing its trackers with its 1st party account details from popular consumer-oriented services such as Google Mail, Search, and Android apps (to name a few) to easily associate web activity with the identities of real people.”

Under European data protection law “subjective” information that’s associated with an individual — such as opinions or assessments — is absolutely considered personal data.

So tracker-fuelled inferences being made about site visitors are subject to EU data protection law — which has even more strict rules around the processing of sensitive categories of information like health data.

That in turn suggests that any adtech companies doing third-party-tracking of Internet users and linking sensitive health queries to individual identities would need explicit user consent to do so.

The presence of adtech trackers on sensitive health data pages certainly raises plenty of questions.

We asked Google for a response to the Cookiebot report, and a spokesperson sent us the following statement regarding sensitive category data specifically — in which it claims: “We do not permit publishers to use our technology to collect or build targeting lists based on users’ sensitive information, including health conditions like pregnancy or HIV.”

Google also claims it does not itself infer sensitive user interest categories.

Furthermore it said its policies for personalized ads prohibit its advertisers from collecting or using sensitive interest categories to target users. (Though saying you’re telling someone not to do something is not the same as that thing not being done. That would depend on the enforcement.)

Google’s spokesperson was also keen to point to its EU user consent policy — where it says it requires site owners that use its services to ensure they have correct disclosures and consents for personalised ads and cookies from European end users.

The company warns it may suspend or terminate a site’s use of its services if they have not obtained the right disclosures and consents. It adds there’s no exception for government sites.

On tags and disclosure generally, the Google spokesperson provided the following comment: “Our policies are clear: If website publishers choose to use Google web or advertising products, they must obtain consent for cookies associated with those products.”

Where Google Analytics cookies are concerned, Google said traffic data is only collected and processed per instructions it receives from site owners and publishers — further emphasizing that such data would not be used for ads or Google purposes without authorization from the website owner or publisher.

Albeit sloppy implementations of freebie Google tools by resource-strapped public sector site administrators might make such authorizations all too easy to unintentionally enable.

So, tl;dr — as Google tells it — the onus for privacy compliance is on the public sector websites themselves.

Though given the complex and opaque mesh of technology that’s grown up sheltering under the modern ‘adtech’ umbrella, opting out of this network’s clutches entirely may be rather easier said than done.

Cookiebot’s founder, Daniel Johannsen, makes a similar point to Google’s in the report intro, writing: “Although the governments presumably do not control or benefit from the documented data collection, they still allow the safety and privacy of their citizens to be compromised within the confines of their digital domains — in violation of the laws that they have themselves put in place.”

More than nine months into the GDPR [General Data Protection Regulation], a trillion-dollar industry is continuing to systematically monitor the online activity of EU citizens, often with the unintentional assistance of the very governments that should be regulating it,” he adds, calling for public sector bodies to “lead by example – at a minimum by shutting down any digital rights infringements that they are facilitating on their own websites”.

“The fact that so many public sector websites have failed to protect themselves and their visitors against the inventive methods of the tracking industry clearly demonstrates the educational challenge that the wider web faces: How can any organisation live up to its GDPR and ePrivacy obligations if it does not control unauthorised tracking actors accessing their website?”

Trackers creeping in by the backdoor

On the “inventive methods” front, the report flags how third party javascript technologies — used by websites for functions like video players, social sharing widgets, web analytics, galleries and comments sections — can offer a particularly sneaky route for trackers to be smuggled into sites and apps by the ‘backdoor’.

Cookiebot gives the example of social sharing tool, ShareThis, which automatically adds buttons to each webpage to make it easy for visitors to share information across social media platforms.

The ShareThis social plugin is used by Ireland’s public health service, the Health Service Executive (HSE). And there Cookiebot found it releases trackers from more than 20 ad tech companies into every webpage it is installed on.

“By analysing web pages on HSE.ie, we found that ShareThis loads 25 other trackers, which track users without permission,” it writes. “This result was confirmed on pages linked from search queries for “mortality rates of cancer patients” and “symptoms of postpartum depression”.”

“Although website operators like the HSE do control which 3rd parties (like ShareThis) they add to their websites, they have no direct control over what additional “4th parties” those 3rd parties might smuggle in,” it warns.

We’ve reached out to ShareThis for a response.

Another example flagged by the report is what Cookiebot dubs “YouTube’s Tracking Cover-Up”.

Here it says it found that even when a website has enabled YouTube’s so-called “Privacy-enhanced Mode”, in a bid to limit its ability to track site users, the mode “currently stores an identifier named “yt-remote-device -id” in the web browser’s “Local Storage”” which Cookiebot found “allows tracking to continue regardless of whether users click, watch, or in any other way interact with a video – contrary to Google’s claims”.

“Rather than disabling tracking, “privacy-enhanced mode” seems to cover it up,” they claim. 

Google did not provide an on the record comment regarding that portion of the report.

Instead the company sent some background information about “privacy-enhanced mode” — though its points did not engage at all with Cookiebot’s claim that tracking continues regardless of whether a user watches or interacts with a video in any way.

Overall, Google’s main point of rebuttal vis-a-vis the report’s conclusion — i.e. that even on public sector sites surveillance capitalism is carrying on business as usual — is that not all cookies and pixels are ad trackers. So it’s claim is a cookie ‘signal’ might just be harmless background ‘noise’.

(In additional background comments Google suggested that if a website is running an advertising campaign using its services — which presumably might be possible in a public sector scenario if an embedded YouTube video contains an ad (for example) — then an advertising cookie could be a conversion pixel used (only) to measure the effectiveness of the ad, rather than to track a user for ad targeting.

For DoubleClick cookies on websites in general, Google told us this type of cookie would only appear if the website specifically signed up with its ad services or another vendor which uses its ad services.

It further claimed it does not embed tracking pixels on random pages or via Google Analytics with Doubleclick cookies.)

The problem here is the lack of opacity in the adtech industry which requires users to take ad targeters at their word — and trust that an adtech giant like Google, which makes pots of money off of tracking web users to target them with ads, has nonetheless built perfectly privacy-respecting, non-leaky infrastructure that operates 100% as separately and cleanly as claimed, even as the entire adtech industry’s business incentives are pushing in the opposite direction.

Also a problem: Certain adtech giants having a long and storied history of bundling purposes for user data and manipulating consent in privacy-hostile ways.

And with trust in adtech at such a historic low — plus regulation having been rebooted in Europe to put the focus on enforcement (which is encouraging a cottage industry of GDPR ‘compliance’ services to wade in) — the industry’s preferred cloak of complex opacity is under attack on multiple front (including from policymakers) and does look to be on borrowed time.

And as more light shines in and risk steps up, sensitive public sector websites could just decide to nix using any of these freebie plugins.

In another “inventive” case study highlighted by the report, Cookiebot writes that it documented instances of Facebook using a first party cookie workaround for Safari’s intelligent tracker blocking system to harvest user data on two Irish and UK health landing pages.

So even though Apple’s browser natively purges third party cookies to enhance user privacy by default Facebook’s engineers appear to have managed to create a workaround.

Cookiebot says this works by Facebook’s new first party cookie — “_fbp” — storing a unique user ID that’s then forwarded as a URL parameter in the pixel tracker “tr” to Facebook.com — “thus allowing Facebook to track users after all”, i.e. despite Safari’s best efforts to prevent pervasive third party tracking.

“In our study, this combined tracking practice was documented on 2 Irish and UK landing pages featuring health information about HIV and mental illness,” it writes. “These types of workarounds of browser tracking prevention are highly intrusive as they undermine users’ attempts to protect their personal data – even when using browsers and extensions with the most advanced protection settings.”

Reached for a response to the Cookiebot report Facebook also did not engage with the case study of its Safari third party cookie workaround.

Instead, a spokesman sent us the following line: “[Cookiebot’s] investigation highlights websites that have chosen to use Facebook’s Business Tools — for example, the Like and Share buttons, or the Facebook pixel. Our Business Tools help websites and apps grow their communities or better understand how people use their services. For example, we could tell them that their site is most popular among people aged 20-25.”

In further information provided to us on background the company confirmed that data it receives from websites can be used for enhancing ad targeting on Facebook. (It said Facebook users can switch off ad personalization based on such signals — via the “Ads Based on Data from Partners” setting in Ad Preferences.)

It also said organizations that make use of its tools are subject to its Business Tools terms — which Facebook said require them to provide users with notice and obtain any required legal consent, including being clear with users about any information they share with it. 

Facebook further claimed it prohibits apps and websites from sending it sensitive data — saying it takes steps to detect and remove data that should not be shared with it.

ePrivacy Regulation needed to raise the bar

Commenting on the report in a statement, Diego Naranjo, senior policy advisor at digital rights group EDRi, called for European regulators to step up to defend citizens’ privacy.

For the last 20 years, Europe has fought to regulate the sprawling chaos of data tracking. The GDPR is a historical attempt to bring the information economy in line with our core civil liberties, securing the same level of democratic control and trust online as we take for granted in our offline world. Yet, as this study has provided evidence of, nine months into the new regulation, online tracking remains as hidden, uncontrollable, and plentiful as ever,” he writes in the report. “We stress that it is the duty of regulators to ensure their citizens’ privacy.”

Naranjo also warned that another EU privacy regulation, the ePrivacy Regulation — which is intended to deal directly with tracking technologies — risks being watered down.

In the wake of GDPR it’s become the focus of major lobbying efforts, as we’ve reported before.

“One of the great added values of the ePrivacy Regulation is that it is meant to raise the bar for companies and other actors who want to track citizens’ behaviour on the Internet. Regrettably, now we are seeing signs of the ePrivacy Regulation becoming watered out, specifically in areas concerning “legitimate interest” and “consent”,” he warns.

“A watering down of the ePrivacy Regulation will open a Pandora’s box of more and more sharing, merging and reselling of personal data in huge online commercial surveillance networks, in which citizens are being unwittingly tracked and micro-targeted with commercial and political manipulation. Instead, the ePrivacy Regulation must set the bar high in line with the wishes of the European Parliament, securing that the privacy of our fellow citizens does not succumb to the dominion of the ad tech industry.”

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